The TV in particular is the Polaroid FLU-3242 Flat Panel TV, and according to Dixons' web site at £499 it's "a great price from a top brand imaging manufacturer".
Except that it's not manufactured by Polaroid.
Polaroid Corporation filed for bankruptcy in 2001. The company was split up and sold off to various companies. In 2005, Petters Group Worldwide (PGW), a company who buy up failed companies for the value of their names, acquired the holding company and therefore the rights to use the Polaroid name. PGW is a Minnesota-based company whose web site boasts that they are "an opportunistic, fast-growing company that builds our success on change that is revolutionary — not evolutionary". It's all there, and the phrase standing on the shoulders of giants comes to mind.
The long and short is, PGW bought the rights to exploit the brand name of Polaroid , or as PGW brag "capitalise in this worldwide brand name" as it is "one of the world’s most recognized and favorably rated brands" - ie there's a perceived cache to the Polaroid name that people trust. PGW have set-up a company, Polaroid Electronics, and they simply stick the Polaroid badge on some products they've bought cheaply in the Far East that had in no way been developed by, or had any connection to Polaroid.
So, you go into Dixons, see a TV set build by a company you've never heard of, or one "built" by Polaroid - a name with some pedigree and history that you trust, but it costs a bit more. Which one do you buy?
There's a deception here that disturbs me. But what disturbs me more, is that it obviously bothers Dixon's lawyers too. How carefully worded is Dixon's boast "a great price from a top brand imaging manufacturer". "A top brand imaging manufacturer"? It's such a contrived description that tries it's best not to say "a great price from a top television/electronics manufacturer" or anything else that might suggest that Polaroid has anything to do with building the things, which would be a lie.
Shame on this Cult of the Brand which leads charlatans to abuse the trust people have in a "trusted" brand name. Shame on Dixon's for knowingly perpetuating the deception.