New Zealand pizza chain "Hell Pizza" are no strangers to controversy.
While this poster certainly raised some eyebrows recently, in November 2006, they cause a greater stir when the Advertising Standards Authority (ASA) upheld 600 complaints against them for distributing 170,000 condoms and instructions on how to use them to promote their new "Lust Pizza (for meat lovers)".
Family Life International, who had previously called on a boycot of NZ's C4 for showing the controvertial South Park episode "Bloody Mary", and the Catholic Church condemned the campaign as encouraging children to use the condoms and follow the "explicit instructions" contained in the packet and called for a boycott of the company.
Hell Pizza's director Warren Powell refused to apologise for distributing the condoms. Powell said the company discussed the promotion with Family Planning and the Aids Foundation and they completely support the campaign.
"While the primary aim of the campaign is to promote our Lust pizza, let's not forget that promoting the use of condoms has important public benefits."
"Government and public agencies distribute these things for free to young people."
"Before this campaign started we rang a number of these agencies and offered them our excess condoms at no charge."
Bob McCoskrie, Director of Family First, responded to the upheld complaint "our message to Hell’s Pizza is simple – stay out of the bedroom and get back into the kitchen."