The $100 laptop is almost ready to ship, with Brazil, Argentina, Uruguay, Nigeria, Libya, Pakistan and Thailand all set to be receiving them this summer.
Since it's inception, may people have said, "I'd like a $100 laptop too", but the concept is for children in the Third World to benefit from the Linux-based machine.
However, Nicholas Negroponte, chairman and founder of the One Laptop Per Child (OLPC) group has come up with a novel marketing plan to enable people to buy one: buy two, get one - you get one, and a child in the developing world gets one. The buyer will then get the email address of the recipient child that they have effectively sponsored. Google will be providing tools to enable the children to publish on the Web.
With corporations lining up to exploit Third World countries as a new source of cheap labour, I get a kick out of the notion of an African child saying to Nike, "no thanks, I don't need your sweat-shop job, I'm a web designer".