Lisa Opie, Managing Director, Content at Five said in this week's Broadcast (the TV industry weekly bible) "This year we'll begin to see the development of smart ads catching up with the opportunities for personalisation that technologies provides us. Imagine being sent an ad for a new car, perfectly tailored to match your lifestyle, reflecting your family needs, previous purchases and interests".
Wrong Lisa. Your entire business model is based on facilitating uninvited intrusions into my home hawking goods and services I don't want or need.
That's why commercial television is in such serious trouble and ultimately will fail. It's that simple.