Not doing so could cause all sorts of problems and, in the case of domain name registration company Network Solutions, embarrassment. Their web site is www.networksolutions.com however if you visit www.networksolutions.co.uk you'll find IT Week squatting there. You'd really think that a domain name registration company would have had that problem covered...
A few years ago, I was the Technical Director of comedy group "The Funjabis". Registration for their website www.funjabis.com slipped and was snapped up by a cybersquatter. Their web designer received a flurry of emails asking why the Funjabi website was now a porn site! The comedy troupe had to register www.funjabis.co.uk and tell their thousands of reader to point their browsers there instead.
Of course, as well as registering a bunch of first-level domains, it's also worth considering a variety of second-level domain alternatives too....
When I heard that the Advertising Standards Authority were investigating You Are What You Eat presenter "Doctor" Gillian McKeith leading to her no longer calling herself "Doctor" in advertising (because she's not), I had a thought:
Ms McKeith's website is www.drgillianmckeith.com
I then wondered if her ego extended to dropping the "Dr".
I don't doubt she'd have a case against them, but it amused me that the dodgy doctor is so arrogant (some may say deluded by her own fantasy) that dropping the "Dr" moniker for web registration didn't even occur to her.
And therein lies a lesson for us all.
Pic courtesy of b3ta