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« Woolworths Lolita Ignorance | Main | Broken - in fact ground to a halt »

February 15, 2008

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Kathy

I completely agree with you on these over-packaged items. New to marketing and product development, I found packaging surveys showing people cared more about functionality and re-usability than sustainability. So I worked with our production dept to design the DisposaCone retail packaging to be reusable and minimalistic, just a simple resealable poly bag with a hangtag. You can imagine how many "cool ideas" I had to put my foot down on!

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