While filming in a bank in the city last week, I happened upon a Cafe Joe vending machine offering "premium drinks, ethically traded". Yeah, yeah, I'm sure...
Anyway, what caught my eye was a particularly poor piece of typography and design. Check out the picture here and see if you made the same mistake that I made - "Fairly ethically traded". "Fairly ethical"?! What does that mean? Do they only rip off the coffee growers a little bit, or do they only rip off every second farmer in Ethiopia?
Of course, taking a closer look, the logo actually says, "Fairly and ethically traded", which isn't so bad. But, did no-one else in the client/designer/manufacturer chain notice what I and every single person I've shown this to noticed?