Marketing guru Seth Godin published his book "The Dip" last year. The New York Times best-seller turns the "winners don't quit" maxim on its head by pointing out that when your company hits "The Dip" then it *is* time to quit.
Ever innovative, Seth asks his blog readers today to help double the readership of his book - not by buying more copies, but by loaning it to friends.
"Loaning"? How can one make money out of that? Well, personal recommendation is the ultimate form of advertising, and Seth will sell copies of his other books by the barrowload as a result. It's not rocket science.
Here's the problem. I bought The Dip as a download for my Amazon Kindle. Because of the DRM I am unable to share the file with anyone. In fact, by putting DRM on the Kindle files Amazon are saying that *loaning* is at best a no-no, and at worse illegal.
Looks like my friends won't be buying Seth Godin books from Amazon on my recommendation then...
ps Of course, I don't own a Kindle, and I'm being facetious. But hopefully you get the point...