2. When Rustic Oven Chips were shortlisted (78% of all products entered were shortlisted in 2006), they were sent a bill for £4,750.
3. Taylor Nelson Sofres, a market research company who represent the majority of the previous award-winners, conducted a survey with over 12,000 consumers (of which only 60% responded) asking them which of this limited, pre-selected, paid-for-entry shortlist they preferred. Oh, and there was no need for the people surveyed to have even tasted McCain Rustic Oven Chips to vote for them, they could be judged simply from the accompanying blurb and glossy photo in the voting brochure.
4. On winning the category they had between a 1 in 2, or a 1 in 6 chance of winning, McCain were sent another bill for £12,500. Pow, for the next 12 months they can now boast to anyone who will listen about the "Voted Product of the Year" award they bought.