Marketing Week has revealed that The Sun newspaper is planning to dip its toe in the water of the alcohol drinks business with the launch of two beers - a real ale with "The Sun" brand name, and a lager with the "Page 3" brand name.
Scottish readers won't find this as strange as other reader may, though. I remember the Tennant's Lager Lovelies from my youth. For a young Scot's lad, finding an empty can of Tennant's was the pre-pubescent equivalent of finding a dirty mag under a bush.
The idea of printing images of scantily-clad women on beer cans came about as a clever advertising ploy in 1959, with images of Scotland being printed on the can to re-enforce the brand's heritage. Five years and 80 pictures later, the idea was wearing thin and so a series of "Housewives' Choice" cans were produced featuring attractive women and beer-related recipes. One of the women, Ann, became a "Forces pin up" and demand led to Ann having a series of her own. The novelty then developed and the "Lager Lovelies" followed.
The early 1990's saw the demise of the Tennant's Lager Lovely, but it looks like they may be returning...
Thanks to Neil Lawrence's website for the history and images.